If you want to contact me, please feel free to email me on firstname.lastname@example.org.
Center Parcs (March 2017- Present): Search Marketing Executive
Converted (June 2016 – March 2017): PPC Account Director
- Created blog articles for the Converted blog
- Managed over 10 PPC clients on AdWords and Bing Ads.
Stoneacre Motor Group (February 2014- June 2016): Online Marketing Executive
- Nominated for best Coporate blog award for the AA Auto Blog Awards 2015.
- Created the Stoneacre advice centre (a content marketing campaign of how to car guides).
- Managed £50k/month PPC budget.
SEMrush blog (September 2015- Present): Voluntary Regular Blog Post Contributor: View my blog articles.
SportsDirect.com (February 2012- February 2014): SEO Assistant
- Managed and taught SEO to the Talent Bank (graduate interns).
Oxford College of Marketing (2016-2017): Chartered Institute of Marketing (CIM) Diploma in Professional Marketing (Pending)
Oxford College of Marketing (2014-2015): Chartered Institute of Marketing (CIM) Certificate in Professional Marketing (Passed)
Institute of Direct and Digital Marketing (IDM) (2014-2015): Professional Certificate in Search Marketing (77%)
Squared Online (2013-2014): Certificate in Digital Marketing (Passed)
University of Sheffield (2010-2011): MA in Web Journalism (MA with Merit)
Manchester Metropolitan University (2007-2010): BSc (Hons) Sport and Exercise Science (2:2)
DoubleClick Search Fundamentals Certification
HubSpot Inbound Marketing Certification
Content writing/ copywriting- Writing blogs or content.
I have five years’ experience in content writing and I have previously completed a Master of Arts in Web Journalism. Feel free to view my portfolio for examples of my writing. I wrote a blog article for the Hero Conf London giveaway and became a finalist in the competition. I also write regular blog posts for the SEMrush blog.
SEO- Improving the website’s visibility using white hat and natural SEO techniques.
> Keyword research
> Link building and acquisition
> Blog writing
I have used Google Trends, Google Analytics and Google AdWords keyword planner to improve SEO. I have four years of experience in SEO and I have completed the IDM Certificate in Search Marketing. Recently, I have also been featured on the Serped.com’s 95 women who influenced the SEO industry.
Online advertising- Creating, managing and improving online advertising campaigns on Google AdWords and Bing Ads of up to £50k/month.
I have used Google Analytics, Google AdWords and Bing Ads to improve PPC, RLSAs, PLAs, remarketing, video, display and mobile advertising performance. I have three years of experience in online advertising. I completed the Google AdWords Partners certification and Bing Ads Accredited Professional Certification. I have also passed the Google AdWords Video Advertising and Shopping Certifications. I have passed the DoubleClick Search Fundamentals Certification.
Content marketing- Using and creating content (e.g. videos, surveys and infographics) to market the business.
> Video editing/ video production
> Survey creation
> Infographic creation
I have four years of experience in content marketing.
Web Analytics- Using web analytics tools to improve the website and digital marketing campaigns.
I have used Hitwise, Google Analytics, WebCEO, Moz Analytics, Majestic, SEMrush, Ahrefs, Google Search Console, Bing Webmaster Tools and Raven tools to improve the website and digital marketing campaigns. I have four years of experience in web analytics. I completed the Google Analytics Academy courses. I have also completed the Google Analytics Partners Individual Certification. You can also view my Google Partners public profile.
Social media- Updating social media networks and providing customer service via social networks. Creating, managing and optimising paid social media advertising campaigns on Twitter and Facebook.
I have used Facebook, Pinterest, Twitter, Google +, Tweet Deck, Instagram, YouTube, SproutSocial and Hootsuite to market products and services to customers as well as provide customer care. I have four years of experience with social media.
Marketing- Marketing products and services to customers
I have four years of experience in marketing. I have completed the HubSpot inbound marketing certificate, Squared Online digital marketing certificate and I recently passed the CIM Certificate of Professional Marketing. I am now taking the CIM Diploma in Professional Marketing.
Web design- Using HTML and CSS to edit and create webpages.
I have two years’ experience of using web design to edit and create webpages. I am currently learning HTML and CSS via the Codeacademy.
Email marketing– Sending out email marketing campaigns.
I have one year’s of experience using email marketing. I have used MailChimp to send out email marketing campaigns, which are then analysed using Google Analytics. I am currently hoping to learn more about email marketing.
Graphic design– Using graphic design software to edit images for marketing.
I have used Gimp to edit images. I am looking to take a course on the Adobe Creative Suite so I can learn more about graphic design. I have about a year of experience using graphic design.
Video marketing– Using videos to market the business.
I have about a year of experience using video marketing. I have previously created and edited video using Sony Vegas, YouTube and Audacity.
Affiliate marketing– I am hoping to learn more about affiliate marketing.