CV

I am currently working full time as an Online Marketing Executive at the Stoneacre Motor Group. I am available for freelance and part time SEO, writing or PPC work.

If you want to contact me, please feel free to email me on emmalmchale@gmail.com.

Experience

Converted (June 2016 – Present): PPC Account Director

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Stoneacre Motor Group (February 2014- June 2016): Online Marketing Executive

 

  • Nominated for best Coporate blog award for the AA Auto Blog Awards 2015.
  • Created the Stoneacre advice centre (a content marketing campaign of how to car guides).
  • Managed £50k/month PPC budget.

 

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SEMrush blog (September 2015- Present): Voluntary Regular Blog Post Contributor: View my blog articles.

 

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SportsDirect.com (February 2012- February 2014): SEO Assistant

  • Managed and taught SEO to the Talent Bank (graduate interns).

Education

Oxford College of Marketing (2016-2017): Chartered Institute of Marketing (CIM) Diploma in Professional Marketing (Pending)

Oxford College of Marketing (2014-2015): Chartered Institute of Marketing (CIM) Certificate in Professional Marketing (Passed)

Institute of Direct and Digital Marketing (IDM) (2014-2015): Professional Certificate in Search Marketing (77%)

Squared Online (2013-2014): Certificate in Digital Marketing (Passed)

University of Sheffield (2010-2011): MA in Web Journalism (MA with Merit)

Manchester Metropolitan University (2007-2010): BSc (Hons) Sport and Exercise Science (2:2)

Certifications

Treehouse

Codeacademy

DoubleClick Search Fundamentals Certification

Google Analytics Individual Qualification Certification

Google AdWords Shopping Advertising Certification

Google AdWords Video Advertising Certification

Google AdWords Mobile Advertising Certification

Google AdWords Partners Certification

Bing Ads Professional Certification

HubSpot Inbound Marketing Certification

Skills

Content writing/ copywriting- Writing blogs or content.

I have five years’ experience in content writing and I have previously completed a Master of Arts in Web Journalism. Feel free to view my portfolio for examples of my writing. I wrote a blog article for the Hero Conf London giveaway and became a finalist in the competition. I also write regular blog posts for the SEMrush blog.

SEO- Improving the website’s visibility using white hat and natural SEO techniques.
> Keyword research
> Link building and acquisition
> Blog writing
> Copywriting

I have used Google Trends, Google Analytics and Google AdWords keyword planner to improve SEO. I have four years of experience in SEO and I have completed the IDM Certificate in Search Marketing. Recently, I have also been featured on the Serped.com’s 95 women who influenced the SEO industry.

Online advertising- Creating, managing and improving online advertising campaigns on Google AdWords and Bing Ads of up to £50k/month.

Bing Ads Accredited Badges

 

 

I have used Google Analytics, Google AdWords and Bing Ads to improve PPC, RLSAs, PLAs, remarketing, video, display and mobile advertising performance. I have three years of experience in online advertising. I completed the Google AdWords Partners certification and Bing Ads Accredited Professional Certification. I have also passed the Google AdWords Video Advertising and Shopping Certifications. I have passed the DoubleClick Search Fundamentals Certification.

Content marketing- Using and creating content (e.g. videos, surveys and infographics) to market the business.

> Video editing/ video production
> Survey creation
> Infographic creation
I have four years of experience in content marketing.

Web Analytics- Using web analytics tools to improve the website and digital marketing campaigns.

I have used Hitwise, Google Analytics, WebCEO, Moz Analytics, Majestic, SEMrush, Ahrefs, Google Search Console, Bing Webmaster Tools and Raven tools to improve the website and digital marketing campaigns. I have four years of experience in web analytics. I completed the Google Analytics Academy courses. I have also completed the Google Analytics Partners Individual Certification. You can also view my Google Partners public profile.

Social media- Updating social media networks and providing customer service via social networks. Creating, managing and optimising paid social media advertising campaigns on Twitter and Facebook.

I have used Facebook, Pinterest, Twitter, Google +, Tweet Deck, Instagram, YouTube, SproutSocial and Hootsuite to market products and services to customers as well as provide customer care. I have four years of experience with social media.

Marketing- Marketing products and services to customers

I have four years of experience in marketing. I have completed the HubSpot inbound marketing certificate, Squared Online digital marketing certificate and I recently passed the CIM Certificate of Professional Marketing. I am now taking the CIM Diploma in Professional Marketing.

Web design- Using HTML and CSS to edit and create webpages.

I have two years’ experience of using web design to edit and create webpages. I am currently learning HTML and CSS via the Codeacademy.

Email marketing– Sending out email marketing campaigns.

I have one year’s of experience using email marketing. I have used MailChimp to send out email marketing campaigns, which are then analysed using Google Analytics. I am currently hoping to learn more about email marketing.

Graphic design– Using graphic design software to edit images for marketing.

I have used Gimp to edit images. I am looking to take a course on the Adobe Creative Suite so I can learn more about graphic design. I have about a year of experience using graphic design.

Video marketing– Using videos to market the business.

I have about a year of experience using video marketing. I have previously created and edited video using Sony Vegas, YouTube and Audacity.

Affiliate marketing– I am hoping to learn more about affiliate marketing.

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